Trusted Brands Asia 2015. For the past 17 years, the Reader's Digest has approached ordinary consumers to ask their opinions on what brands of products and services are important to them. With these years of research behind us, we are able to confidently dissect precisely what features a trusted brand must possess in order to maintain relevance and purpose for Asian consumers. How Our Trusted Brands Survey Was Conducted. We commissioned leading global market research company Ipsos to survey a representative sample of people in Asia on their most trusted brands in 42 categories of products and services across a wide range of industries. Approximately five thousand individuals were selected across five of Asia's key markets: Singapore, Hong Kong, Malaysia, the Philippines and Taiwan.
Half were Reader's Digest subscribers, while the remainder were selected to reflect the demographics of the general population. The final rankings in each product category were obtained by multiplying the total number of votes for a brand with its average score for six qualitative characteristics. For statistical accuracy, the data was weighted to reflect the population distribution of participants. Each respondent was required to complete a questionnaire or participate in a mail or online survey. Ipsos asked each participant to tell us the name of their most trusted brands and to then rate each of those brands listed on the following six attributes:. trustworthiness and credibility, quality, value, understanding of consumer needs, innovation and social responsibility. Awards were presented in each of the 42 categories.
Gold Trusted Brand Awards were given to brands that scored significantly higher than their rivals. Platinum Trusted Brand Awards were given to brands that performed exceptionally, winning their category with a score that vastly outpolled their nearest competitor. Asia Trusted Brand Awards were given to a brand that wins the Reader's Digest Trusted Brand award in the same category for at least three countries surveyed.
READER'S DIGEST WORLD ATLAS. Radio Dynamo Reader's Digest Asia's photo. Reader's Digest Asia 2015 Reader's Digest Asia. All rights reserved.
Contest closes April 27th, 2015. One grand-prize winner will receive $500 and be published in the July/August issue of Reader's Digest; three runners-up will. Mary Gavrelets of Amherstburg, Ont., writes, “While cleaning out the collection of stuff in her basement, my sister, Sharon, found this tool. We have no idea what it.
READER'S DIGEST WORLD ATLAS. Radio Dynamo Reader's Digest Asia's photo. Reader's Digest Asia 2015 Reader's Digest Asia. All rights reserved. 6 days ago Highlights of Readers Digest India magazine, October 2015 Our greatest wish as we bring to you the October cover story is that its message. We received over 4,800 entries for the 2015 Reader's Digest Poetry Contest. For part two of this challenge, in our October issue, we'll highlight 15 reader.